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Posted by / 29-Oct-2019 01:15

Zenith Uno and Zenith Color Cabernet Sauvignon is the most popular red varietal wine with consumers and critics and the grape is expected to soon surpass Chardonnay as California's leading wine grape variety by tonnage and acreage.

In light of the varietal's dominance, four different Cabernet wines at four different price points were dissected in a tasting and panel discussion at the Unified Wine & Grape Symposium earlier this year.

The session included presentations by the vineyard manager and winemaker responsible for four wines. Munsell said when he "was a wee lad in the winemaking world" a marketing executive told him for any wine to be successful it needed to be of good quality, known by consumers and profitable for everyone involved.

Moderating the session was Chris Munsell, director of winemaking for E. He said no other varietal or red blend has received as many 100-point scores as Cabernet Sauvignon and its popularity and profitability are obvious by the grape's place in the wine industry.

He encourages wineries to "go beyond using your data set to simply resell to existing customers.

Sure, we only sell 173 cases every year, but let's keep making 1,000 cases." Marshall Graves is a vice president and wine industry specialist at Bank of Marin.Are all of your data sources well integrated into one system?Ask the question of some winery owners, and you may get these responses: • "I will use data to run my winery once a really well-known Napa Valley winemaker does it and gets a98-point score.So, he switched to political science, with an eye toward advocacy for the wine industry.When Cal Poly added a minor in enology and viticulture, he signed on to that program, too, graduating in 2000.

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Two products that could help winemakers produce significantly better wines should prompt wineries to seek approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB), which has not fast-tracked these items.