Business plan for dating service
To date, it is the only local database that the corporation owns.The corporation also exclusively owns and operates the national and international databases.The authors of this plan are attempting to diversify their business by offering matchmaking franchises to others.This plan illustrates the franchisor side of planning and preparation, and serves as a counterpoint to the franchisee plans that appear elsewhere in this volume.In December of 1994, Match Mate launched an Internet Web site with several pages of information and an on-line application for local and national bases.
In completing the application form, singles evaluate themselves and potential partners in terms of race, religion, education, personality traits, physical description, health, interests, lifestyle, sexual orientation, children, personal habits, and relationship goals.The original client base grew the first year to 200 clients.The owners moved to Springfield, Massachusetts, where the first automated system was offered.The company employs three full-time staff, three outside sales representatives, and several contract programmers who maintain and develop the web site presence.Match Mate, Inc., headquartered in Boston, Massachusetts, is a limited Massachusetts company incorporated in June of 1993. Match Mate's explicit purpose is to help singles find compatible long-term or life partners by offering psycho-social screening through the sale of memberships to the service.
Western Massachusetts was added as a second base of operations.