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Inspired by visiting chat rooms, Jory Rozner, a single Jewish woman and CEO of Zipple.com, decided to capitalize on the Web's popularity in 1998 and start her own online Jewish community.

"Once we got our prices up over the 0 mark, we started to attract a good, steady, consistent type of person," said Mc Aden.

A lunch powwow turned into a partnership, and by 1997, Mc Aden had matched de Lasa's initial investment and the twosome headed a revamped activities service dubbed Social Circles.

The service, which organizes outings such as rock climbing and swing dancing for singles, sends its members a monthly calendar detailing upcoming events.

They work long hours at demanding careers and have little time to search for a romantic partner.

And, finally, due to divorce, many people have to re-enter the singles scene after many years of absence."But today's dating service are no longer stereotypical "video dating" companies.

"Often, online dating is associated with newspaper personals," says Will Bunker, 30-year-old CEO and co-founder of One-and-Only.com, an online dating site in Dallas.